Kingman, Arizona, April 24, 2016 (Newswire.com) - Boys & Girls Club of Kingman, located in rural Northwestern Arizona, was awarded the Gold Marketing & Communication Award from the national organization for the 2016 Comprehensive Marketing Campaign put together by Bill Ward, Club CEO and Ignite Brand Marketing, a full-service ad agency also based in Kingman. Awarded each year for excellence in marketing, brand awareness and measurable results, the winning Club and agency will be recognized at the National Conference in New Orleans, LA in May.
“In 2014, we made the decision to transition from a rural community childcare facility to a premier youth development center. This decision came with quite a few challenges, however, including (1) a somewhat negative public reputation, (2) incorrect preconceived notions of our operations and purpose, (3) a lack of advocacy, and (4) minimal funding” explains Ward. In order to overcome these issues, he sought out resources and retained the services -probono- of local ad agency Ignite Brand Marketing to help develop a marketing strategy that would overcome these challenges and position the Club to achieve its true Impact within the Kingman community.
"We implemented a full branding campaign that addressed a need to improve their online presence, tools to educate the community on the value of the Club, and in the end programs that increased funding."Liza Noland, President
“We knew the Club faced quite the challenge” states Liza Noland, President and partner with Angel Martinez in Ignite Brand Marketing. “We implemented a full branding campaign that addressed a need to improve their onlinepresence, tools to educate the community on the value of the Club, and in the end programs that increased funding”.
In addition to the award ceremony in May, the Club will be awarded a $5000 prize for their Gold Award and special recognition for their Bronze Award in digital advertising.
Boys & Girls Club of Kingman is a premier youth development agency focusing on After School and Summer Programming. Their core programming focuses on five key elements which include Safe and Positive Environment, Fun, Supportive Relationships, Opportunities & Expectations and Recognition. When these key elements are entwined in their programming the results are Academic Success, Good Character & Citizenship and Healthy LifeStyles.